BRAND IDENTITY DESIGN
Your brand identity says everything about you. It’s what makes you recognisable to your customers, how you connect with them and build lasting relationships.
We create wonderful and intelligent brand strategies and designs for a wide extend of clients. We work closely with brands to form and characterize their brand personality, setting up their dreams, mission and center values in our bespoke brand design bundle.
HOW WE BUILD BRAND IDENTITIES
It takes time to develop a strong brand identity. You can’t just pick a few colours and throw a logo together. You must take a strategic approach to your design. Deep thought, excellent communication and design abilities, and a thorough understanding of your brand are all required. So how does the process work, well our main process is as follows:
Discovery
Call(s) with the potential client and/or a questionnaire. Define the business problems and goals. Proposal & contract signed.
Research
Research the industry, competitors, history. Define the new brand strategy, outlining positioning, messaging and brand voice.
Brainstorm
Using brand personality and tone of voice to help brainstorm ideas and create mood boards ready to refer back to for the next stage.
Sketching & Conceptualising
Let the creative juices flow! Here the brand’s identity is created including the logo, font system and colour palettes.
Revisions
Rinse and repeat until a shortlist of concepts have been selected.
Presentation
Present the shortlisted work to the client. Revise as required.
Delivery & Support
Deliver files, style guide and provide support for building their brand.