PAY PER CLICK
Paid search (PPC) is the fastest way of driving traffic and increasing conversions on your website.
PPC (pay-per-click) is a very effective advertising approach. It is one of the most important aspects of a successful digital marketing campaign, alongside SEO. Paid search, unlike traditional advertising, is extremely trackable, allowing you to monitor results in real time. Making little modifications, interpreting the data, and growing successful advertising are all key to making these campaigns lucrative.
OUR PPC SERVICES
HOW WE RUN PAY PER CLICK
CAMPAIGNS
With precise, measurable KPIs, the correct PPC strategy from the appropriate PPC firm gives the clearest return on investment. We interact and deliver your demands using a tried-and-true process, reacting quickly to our data insights to maximise your ROI.
Market & Keyword Research
We'll do market and keyword research when we've gained a thorough understanding of your product or service. Examining the phrases your competitors are targeting, analyzing your website and current advertising, and examining thousands of keywords and phrases are all part of this process.
Build Campaigns and Create Ad Groups
We'll choose various keywords and organise them into campaigns when we've decided on an overall budget. Then we'll break them down even more into ad groups. This structure allows us to track the performance of individual ad groups, allowing us to focus on the advertising that generate revenue for you.
Write Ad Copy
A successful PPC campaign requires excellent ad copy. These are the phrases that persuade people to click on your advertisement. Writing brilliant ad text is a combination of art and science. The copy must be persuasive, but it must also be relevant to the target keywords and adhere to the ad platform's tight standards.
ADS GO LIVE
Everything is in order for the advertising to go live at this point. We'll decide on the campaign's maximum daily budget and other parameters. To make the data easy to interpret and achieve the highest quality score, we employ a campaign structure that has been optimized.
Monitor & Optimise
One of the most measurable advertising platforms is pay-per-click (PPC). The real effort begins now that the advertising are up and running. To optimise each ad, we'll use data-driven insights like CTR (click-through-rate) and impression share. This entails redirecting cash to profitable ads while eliminating non-profitable ads.