Cocktailors Inc is a new mobile cocktail bar that provide tailor made, high quality and fun drinks for guests at weddings, parties, events and more.
Creating a unique identity that represents the company was exciting. We worked closely with the team at Cocktailers Inc to create an identity that will last. They wanted something that stands out an catches everyone’s attention.
Experimenting with the name Cocktailors was fun. We decided to experiment on the word tailors and use the concept of a tailor to represent the identity of Cocktailors. Combining a cocktail glass with a tie (to represent a tailor), we were able to create an identity that could help the company grow without the need to change its logo after a year. Adding purple to the logo, we were able to give the logo a sophisticated and elegant feel to it which would attract more customers.