Techwuman are an independent engineering consultancy company aiming to provide solutions for engineering problems. One of their primary aims is to promote women in engineering.
As the client were a new company, they required a identity that would make them stand out from the crowd, something that would represent them and their services. They wanted a identity that was professional, clean, bold and modern. Something that would be known as an engineering company.
We researched for hours before starting the initial sketches for the client. We dug in deep into different engineering companies and they mood their identity shared with their audience. Once we got to the sketching phase, the ideas came pouring out however we decided to settle with a full typography logo as shown below. We decided to experiment with a specific font, cutting and manipulating the font to give it a more engineering feel to it. As the company wanted to promote woman in engineering, we decided to use a brighter shade of red to make the letters “WUMAN” stand out whilst having the tag line positioned under these letters to tell their audience about what they are promoting.