The Lounge Furniture

The Lounge Furniture offers thousands things home. They provide comfortable and affordable furniture to suit their customers home in the way their customer wants. Their aim is to deliver first-class service, value and quality through the passion and care of their customers. They make it easier than ever before to find exactly what their customer want for their home at a price they can afford.

The Brief

The Lounge Furniture wanted to create a brand like other furniture retailers such as Wayfair, Sogolofy, Oak Furniture Land and more. Which means we had to start from scratch. Our goal was to design a logo that would last and won’t need changing over time as the company grows every year. Along with the logo, the client required a robust website that was easy to use for their customers and could provide an easy check out system. As this was a new website, the clients website needed work on their Search engine optimisation (SEO) to help increase organic sales. Along with organic growth, the client had eyes on advertising through social media such as Facebook and Instagram. Once we sat down and discussed everything with this client, we knew exactly what they wanted and started to build their business right away.

Logo design

We worked with the client to understand their vision with the logo. We scraped every little detail from the customer so we new exactly how they wanted their final logo concept.

The chosen logo concept was selected on its memorability and simplicity. The client agreed that this concept would easily be recognisable to their target audience. The “n” in the word lounge represents a house to show that The Lounge Furniture has all things home.

The colour palette and typography used give the brand a level of trust.

Web design

The new website features the best in usability and functionality, placing form and function at the forefront of delivery.

The Lounge Furniture deliver their products across the UK, as such it was vital that we included enhanced features such as extra security throughout the website and made the the process of purchasing furniture as easy as possible for the customer but making sure the customer felt safe at the same time.

The website is fully responsive to mobiles and tablets to ensure the website is future proof and accessible to all devices. So customers can order their products no matter what device they are on.

SEO

We fully optimised The Lounge Furniture’s e-commerce website ensuring it would rank for key industry related terms. During the project we always maintained a traffic based approach, targeting a wide range of keywords through thorough technical optimisation, outreach and content creation – for example info graphics. We continue to work on an all-round service including on-page optimisation, content marketing, and outreach.

Social media advertising 

One of the clients selling points was through social media such as Facebook and Instagram. After extensive research of the clients target audience, we were able to set targeted and eye catching ads for the client so they could draw in sales. We continue to manage the clients ads according to the clients requirements.