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SOCIAL MEDIA AUDIT

What is a Social media Audit?

“Audit” can be a scary word, but it doesn’t have to be. In this case, it’s simply the process of hunting down all of your company’s social channels, as well as any impostor accounts, and compiling key information about each account, all in one place.

Why Conduct a Social media Audit?

Completing an audit answers several questions about the relationship between a company and its Web audience. For example:

Does a presence on Twitter bring in new customers? Is the Facebook page retaining old ones? If there any online profiles not in line with a business’s marketing plan, an audit can realign them or indicate they need to be disposed of.

An audit is also an opportunity to determine which marketing techniques are successfully hitting established goals versus which ones need to be revised. The results can be used to assist companies in planning future campaigns and completing future audits.

What is a Social media Audit?

“Audit” can be a scary word, but it doesn’t have to be. In this case, it’s simply the process of hunting down all of your company’s social channels, as well as any impostor accounts, and compiling key information about each account, all in one place.

Why Conduct a Social media Audit?

Completing an audit answers several questions about the relationship between a company and its Web audience. For example:

Does a presence on Twitter bring in new customers? Is the Facebook page retaining old ones? If there any online profiles not in line with a business’s marketing plan, an audit can realign them or indicate they need to be disposed of.

An audit is also an opportunity to determine which marketing techniques are successfully hitting established goals versus which ones need to be revised. The results can be used to assist companies in planning future campaigns and completing future audits.

GRAB YOUR FREE AUDIT

How do we do it?

5. Consider the market

6. Set goals.

7. Dispose of unnecessary profiles

8. Identify unauthorized profiles

1. Locate all profiles.

2. Record information

3. Check each profile for completion

4. Check for consistency and deviations

How do we do it?

1. Locate all profiles.

2. Record information

3. Check each profile for completion

4. Check for consistency and deviations

5. Consider the market

6. Set goals.

7. Dispose of unnecessary profiles

8. Identify unauthorized profiles

DON'T FORGET YOUR FREE AUDIT

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